India & SEA Market Study
India’s mobile app market is growing at breakneck speed, with mobile gaming platforms increasingly commanding a substantial share of the advertising pie. POKKT, India’s and SEA’s leading smart phone advertising platform for mobile games, has released a report, titled ‘The Power of Mobile Gaming in India’, offering the latest data and insights on mobile gaming trends in the country. The report was released in collaboration with Kantar IMRB.
With Over 2 billion players worldwide and 1.1 billion players in APAC alone, games have proven their popularity. At the global level, the gaming market is predicted to grow continuously in the next couple of years. Together with the rapid increase of mobile users, it is believed that mobile games will take a significant share of the gaming market, as well as of total time spending on mobile.